Saudi Gazette report
RIYADH — The Sawani firm has launched in Riyadh its first shops underneath the trademark “Noug”, which makes a speciality of camel dairy merchandise.
The Noug retailer of Sawani, the pioneer firm within the camel dairy sector in Saudi Arabia, which is wholly owned by the Public Funding Fund (PIF), is positioned within the Anas Bin Malik Street within the Saudi capital.
The shop will supply all Noug’s top quality merchandise for customers who’re trying ahead to learn from the dietary advantages supplied by camel dairy merchandise.
Noug’s retailer idea is taken into account as qualitative addition that can contribute to enriching the dairy market in Saudi Arabia, assist the PIF’s technique in activating the promising sectors within the Kingdom, in addition to to boost the non-oil native economic system.
The CEO of Sawani firm, Ahmed Jamal El-Din, has expressed his happiness of launching the business manufacturing and distribution of camel dairy merchandise for the primary time within the Kingdom.
The brand new Noug retailer will supply all Noug’s merchandise, such because the common and flavored contemporary camel milk, butter, cheese, cream, gelato, and lots of different merchandise constructed from camel milk.
Sawani will present Noug’s merchandise immediately for customers by way of the good app of the brand new retailer. It will likely be supported with an built-in customer support earlier than and after buy, to reply the inquiries and feedback of the general public.
Jamal El-Din clarified that the launch of the brand new retailer coincides with the elevated consciousness of customers within the Saudi markets about wholesome life and the significance of acquiring meals from pure sources.
He stated that camel milk is distinguished with a number of distinctive traits that make it superior to different kinds of milk, because it incorporates much less fats and allergens, greater ranges of insulin, along with being an appropriate possibility for many who undergo from lactose intolerance.
Sawani seeks, by way of the brand new Noug product line, to take part in preserving the nationwide heritage, as camels are thought-about as an integral a part of Saudis’ lives and the traditional historical past of the Kingdom, Jamal El-Din famous.
He expressed his confidence that the camel dairy sector may have a constructive affect on the native economic system, by elevating the requirements of native manufacturing programs and consolidating industrial data.
It’ll additionally contribute positively by exchanging experiences to develop greatest operational practices within the sector, resulting in establishing the provision chain for the camel dairy sector.
Jamal El-Din hoped that this initiative would contribute to pave the way in which for the personal sector to learn from the necessary alternatives it supplies, and advance it to raised ranges in the long run.
He stated that that is a part of the corporate’s efforts to enhance the capabilities of the Saudi camel dairy sector.
He added it’s throughout the framework of its dedication to attaining management in camel dairy merchandise, supporting the agriculture and meals sector, and diversifying the native economic system, in keeping with Saudi Arabia’s Imaginative and prescient 2030.